ELECTROALFA, at the forefront of innovation

The company holds a well-consolidated portfolio of products in the fields of metal fabrication and energy solutions. ELECTROALFA, as an energy solutions integrator, has recently focused on identifying opportunities brought about by adapting its business strategy to strengthen its market position and respond to customer needs in an efficient manner. Firstly, investments were made in research and analysis to deeply understand trends in the company's field of activity. This led to the anticipation of changes and the proactive adaptation of its strategy to meet new challenges and opportunities.

ELECTROALFA's strategic approach is a multi-year one, derived from the company's vision for the next 7 years, which includes a series of projects, strategic objectives, and key performance indicators. While the strategic objectives have remained unchanged since they were defined, the list of projects and annual KPIs are evaluated based on context, in adherence to the strategic goals.

By implementing the methods and principles of Kaizen, ELECTROALFA has achieved significant optimizations that have contributed to improving efficiency, quality, and profitability within its four modern production factories.

ELECTROALFA has achieved significant optimizations that have contributed to improving efficiency, quality, and profitability within its four modern production factories.

“A vital tool that has helped us adapt to periods of fluctuation and challenges in the economic environment is the management system based on the Kaizen philosophy, which we implemented in 2016. This system, focused on continuous improvement and optimization, has played an essential role in ensuring that the organization is capable of adapting to new challenges and opportunities that arise from the complex market dynamics,” declared Mr. Gheorghe Ciubotaru, Founder of the ELECTROALFA group of companies.

Developing an Innovative Organizational Culture

By encouraging the participation of all employees and promoting a spirit of contribution to the improvement process, the Kaizen System has helped develop an innovative and results-oriented organizational culture within the company. This has stimulated initiatives for the development of production units by optimizing procedures, minimizing waste, and streamlining resource utilization.

“We have formed and consolidated our own management system, AMIC (Alfa Management Continuous Improvement), thus marking Electroalfa's entry into a stage of managerial maturity. Together with our team of managers, we have laid the foundations for a sustainable concept where objectives are aligned until 2030, where people can find the right place for themselves because they know what they have to do, are prepared for what they have to do, and are appreciated for what they do,” Mr. Ciubotaru added.

Furthermore, Electroalfa has promoted open communication and interdepartmental collaboration to ensure that all teams are aligned with strategic objectives and can contribute relevant ideas for adapting the strategy to environmental changes. Investments have been made aimed at the continuous development of employee competencies, so that they are prepared to face new demands and challenges. A significant emphasis has been placed on continuous learning and adapting to new technologies and working methods.

Within ELECTROALFA, open communication and interdepartmental collaboration have been promoted to ensure that all teams are aligned with strategic objectives.

Systems for Monitoring Key Indicators

To evaluate the effectiveness of the strategy and make real-time adjustments when necessary, key performance monitoring systems have been implemented. Thus, by adopting the Kaizen management system, ELECTROALFA has gained a significant competitive advantage, succeeding in adapting to a dynamic economic environment and developing its production units in a coherent and sustainable way. Ultimately, the company's approach has been to focus on agility and openness to change, while maintaining its fundamental vision and values.

“This flexibility has allowed us to remain relevant and competitive in a dynamic and ever-evolving environment. We have encouraged innovation across all our departments, promoting creative thinking and the development of new and innovative solutions. This has allowed us to expand our portfolio of products and services, adapting to the constantly changing requirements of our customers. The continuous development of employee competencies is an important topic for us, which is why, starting last year, we laid the foundation for our own internal school, under the name of Alfa Academy, where we qualify or re-qualify—for now with internal recognition—personnel from the production area. However, this project also includes development programs for all categories of employees. We want to be recognized over time as a professional training hub adapted to the real needs of the market, and we intend to build and equip our own space, including laboratories where we will have machinery, equipment, and virtual simulators, so that practical learning activities can be carried out in a real, independent manner, without disrupting production,” affirms the Founder of the ELECTROALFA group of companies.

ELECTROALFA places a constant emphasis on creating new and innovative products.

The company holds a well-consolidated portfolio of products in the fields of metal fabrication and energy solutions, but it constantly focuses on creating new and innovative products. This initiative is fueled by the commitment to stay at the technological forefront and to offer solutions that exceed expectations.

Currently, the company is working on developing the MT SKID (a modular unit that can be easily transported and installed in various locations), a product used in photovoltaic parks that contains electrical distribution equipment such as medium voltage cells, a transformer, low voltage panels, or inverters, all mounted on a metal frame that can operate in unprotected outdoor spaces or in buildings.

ELECTROALFA places a constant emphasis on creating new and innovative products.

The advantages of this product are high reliability and safety, fast fault remediation, solution flexibility—configurable based on the MT network parameters—and a reduced environmental impact.

“We are also working in parallel on other products in response to the constantly changing demands of the market and the diverse needs of our customers. Ultimately, the diversity of our product range and our continuous commitment to innovation reflect our constant desire to be relevant and competitive in a dynamic technological environment,” specifies Mr. Gheorghe Ciubotaru.

ELECTROALFA has also developed competencies in the design of 110/20 kV transformer substations, with the modernization or construction of new substations being another important product for the upcoming period, as they ensure the connection of renewable installations to the grid. Moreover, this year the company also initiated the procedures for building a distribution transformer factory in Botoșani, in the immediate vicinity of the medium voltage factory, and is currently in the phase of drafting the Opportunity Study.

ELECTROALFA's Divisions Have Evolved Significantly

The divisions within the ELECTROALFA group have undergone a series of significant evolutions over the years, reflecting the company's continuous commitment to staying at the forefront of innovation and responding to increasingly complex market demands.

The Electrical Equipment Division has transitioned from producing traditional electrical equipment to developing innovative products, such as containerized electrical substations and modular solutions. Adapting to new safety standards and advanced electrical distribution technologies have been key points in this division's evolution. The Metal Fabrication Division is implementing a project to increase production capacity, through which state-of-the-art machinery worth 2.3 million euros is being acquired. The project is underway, and all acquisitions will be made and the machinery will be functional by the end of 2023. These investments are estimated to double the production capacity available for metal enclosures.

Adaptation to new safety standards and advanced electrical distribution technologies have been key points in the evolution of the group’s divisions.

“In the context of changes in the energy industry, the Renewable Energy Division has also developed. From the development of products and services for photovoltaic and wind farms, the focus has shifted to the integration of complex technological solutions adapted to meet the demands of the renewable market,” according to the ELECTROALFA representative.

The Metal Fabrication Division aims to increase its turnover as a result of the new investments. Most of the existing customers are in the EU, which is why the company will continue to focus on this area in 2024 to increase turnover. The recently modernized technology park, combined with the expertise of the people working in this division and the quality management system, will continue to be arguments to convince customers that ELECTROALFA CM is the correct option.

High Market Potential for New Projects

The projects carried out by ELECTROALFA are specific to each division and aim for a closer relationship with the client and an understanding of their needs, the development or updating of product families, increased productivity, and other important aspects.

For the energy sector, the dynamics of 2024 will largely be dictated by the volume of investments in renewable generation sources. Both the number of renewable installations and their installed power will play an important role for the industry in which the company operates. Electroalfa's management is optimistic, as there is high market potential for new projects, and the company is positioned to deliver complete solutions for the photovoltaic energy market.

“We have dedicated products in our portfolio (PTC, SKID), we have EPC (general contractor) experience for the construction of parks, and we have experience in the design and connection of renewable installations to the national system, regardless of the complexity of the connection solution. In parallel with this segment, we continue to address traditional customers by adapting products to current requirements for price, quality, and delivery time,” details the Founder of ELECTROALFA.

International Activity, a Key Component

In the last year, international sales have grown significantly through the signing of multi-year framework contracts with important clients from Western Europe and the United States who operate in the renewables market. This has created the conditions for international sales turnover to double this year. From a strategic perspective, the renewable energy market segment is the main direction towards which ELECTROALFA has defined development actions for several years.

Another important strategic direction internationally is represented by E-House containerized electrical substations, which integrate the products and technical competencies of all ELECTROALFA divisions, starting with products from the portfolio of the Medium and Low Voltage electrical equipment division, as well as the modular execution of metal sheds and their integration with specialists from the general contracting division.

A significant international strategic direction is represented by E-House containerized electrical substations.

“With such complex products, we address the energy markets, but also heavy industries, such as Oil & Gas, Metallurgy, Petrochemical, and Mining in Europe, Africa, and Asia,” states Mr. Gheorghe Ciubotaru.

Electroalfa's Short-Term Strategy

According to Electroalfa's 2023-2027 Strategy, one of the objectives is to support sustainable development and protect the environment. This effort reflects the company's firm commitment to social responsibility and its contribution to creating a more sustainable future. One of the essential pillars of this strategy is the commitment to achieve carbon neutrality by 2027. ELECTROALFA is committed to reducing greenhouse gas emissions by implementing efficient energy practices, using renewable sources, and optimizing production processes.

In addition, the company is actively working on developing a cogeneration plant, which will contribute to the simultaneous production of heat and cooling, thus ensuring increased efficiency in the use of energy resources and reducing the ecological footprint.

One of the essential pillars of the strategy is the commitment to achieve carbon neutrality by 2027.

In an effort to promote sustainable mobility, ELECTROALFA aims to gradually replace its vehicle fleet with electric vehicles. This initiative aims to reduce greenhouse gas emissions and encourage the adoption of clean technologies in daily transportation.

“The company has also successfully implemented solar energy projects by installing photovoltaic panels on all its factories. This not only contributes to the generation of clean and sustainable energy but also demonstrates the company’s firm commitment to renewable technologies. We are also working on developing a cogeneration plant, which will contribute to the simultaneous production of heat and cooling, thus ensuring increased efficiency in the use of energy resources and reducing the ecological footprint,” mentions the Founder of ELECTROALFA.

Electroalfa in Numbers

At the group level, ELECTROALFA achieved a turnover of 78.5 million Euros, an increase from the previous year. Looking ahead to the next year, ELECTROALFA has defined a distinct set of priorities and objectives, given the dynamic evolution of its field of activity. These reflect the company's continuous commitment to innovation, sustainable development, and customer satisfaction.

At the group level, ELECTROALFA achieved a turnover of 78.5 million Euros, an increase from the previous year.

Regarding the evolution of its field of activity, ELECTROALFA anticipates a continuous increase in the complexity of market requirements, a growing emphasis on renewable technologies, and a heightened need for automation and energy efficiency solutions.

“We look to the future with confidence, given our well-defined set of priorities and objectives. By focusing on innovation, sustainability, and continuous development, the company is positioned to continue to provide quality solutions and meet the complex demands of the evolving market,” concluded Mr. Gheorghe Ciubotaru, Founder of the ELECTROALFA group of companies.